Ranking and Tracking Long Tail Keyword Success
Posted by Kyle James on Wed, Apr 14, 2010 @ 08:38 AM
Yesterday I spent some time adding all the different badge names into HubSpot's powerful keyword grader tool. Because I know that ultimately these are the words that we care about ranking for. So everyone that searches for the "shorty badge" or the "yard bird badge" is our audience. Yes we also want to cover someone who searches for "how to get the shorty badge" but that is simply an even longer tail version of just "shorty badge". So basically if we can get a really high ranking on "shorty badge" then I know we will rank well for all the longer tail versions of this keyword.
Now all these keywords have very low search traffic, but because we are targeting over 100 different badges and we are building 100+ pages for each of these badges then the math works in our favor. This is the real key to winning through SEO. Already we have moved into the top ten ranking on many of these badge searches. See the HubSpot Keyword Grader chart below for a sampling of this data.
The next big challenge is continuing to get inbound links to each of these specific pages and continuing to create more content to build out the footprint size. Don't worry we have master plan of how to convert this traffic that we will be rolling out sooner than later.