Foursquare Day- Create Unique Content to Eliminate Competition
Posted by David Gallant on Sun, Apr 18, 2010 @ 07:34 PM
One problem with optimizing a website for organic search is creating unique content. If 10 of your competitors have been creating content for the least year for 10 of the 20 keywords that will make you money, than you will have a long way to go before you win the race. By creating a new concept or keyword, you will be able to optimize for this and become the go-to source for this information.
For example,
Foursquare day is something that became famous just weeks ago. We created a very powerful blog post which received a significant amount of traffic. Instead of the norm of 100 visits per day, this site received 650 total visits on Friday 4/16 which was Foursquare Day. You will see that much of this traffic is from organic search engine results. We are attributing much of this traffic to the interest of the holiday, and how it relates to the application.
How does creating new content help in the search game? You will now be optimizing for short and long tail keywords that no one else is writing about. This allows you to become the king of the land when it comes to search results for these terms. It many cases, it is impossible to win against other companies for your money-making keywords and this tactic can be a solution to the problem.
organic visits to www.4squarebadges.com